Dean Maden
Helping Online Strength Coaches Turn Pro in Business 🚀
Hit consistent £7–12k months without setters, big teams, or burnout.
About Me
I’m Dean — strength coach and athlete turned business coach after 15+ years in the game.
I founded Serious Strength Gym & Serious Strength Academy Online Coaching in the UK, ran it for 10 years, and eventually sold it to create a life of freedom.
Now, I help online strength coaches do the same: build a freedom-first coaching model that allows you to scale without sacrificing your time, health, or passion for the work.
If you’re tired of the same old advice (cold DMs, endless ads, or hiring giant teams), you’re in the right place.
I didn’t get into this game to manage staff or sit in endless sales meetings.
I got into it to coach.
But most of the industry tries to push you down a path that takes you further away from coaching.
That’s why everything I teach is about simple, freedom-first systems → so you can still coach, earn great money, and actually have a life outside of it.
What I Do
I coach strength coaches to grow their online business the smart way. That means…
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Freedom-First Business Models
 Design a coaching business that works around your life, not the other way around.
Build this system and make more money
There was a point I nearly quit coaching altogether.
I’d built what I thought I wanted – busy gym, decent money, good rep.
but behind the scenes:
– 60+ hour weeks
– missing family time
– constant comparison to “freedom” coaches online
truth? I hated it.
I loved coaching… but I hated the business I’d built.
that was the wake-up call
if the way you build your business destroys the life you wanted in the first place… what’s the point?
so I rebuilt everything around freedom-first systems.
lean, simple, predictable. no staff. no chaos.
and now I help other coaches do the same.
What My Clients Says
“Dean gave me the exact systems I needed to take my coaching from £2k to £9k months in under 90 days. No cold DMs, no burnout.”
“Finally, someone who understands strength coaches. The Growth Engine works, plain and simple.”
“I was stuck at £3k months for almost a year. With Dean’s help, I hit £10k in 6 weeks while cutting my hours in half.”
Stay In Touch
Want to stop playing small and start growing your coaching business the smart way?
📩 Let’s connect and build your Growth Engine.